Marketing Resourc

Marketing Resource

The media and marketing landscape of the UK is one of the most rich and varied in the World. This provides great opportunities to business, but great challenges too.

Whether you are launching a new brand, opening a chain of stores, repositioning a service or product, encouraging more frequent shopping or gathering information, direct marketing provides you with a direct route to your customers' homes and wealth of information to guide your planning and campaign management

Please find below articles to help you understand the door to door medium in greater depth.

The DMA’s Door Drops Usage & Attitude Study June 2001

PDF download available click here

Based on a nationally representative sample of 1072 adults, the study recorded people’s perceptions of door to door marketing. It focused on levels of enjoyment upon receiving the material, its usefulness and effectiveness as a medium, retention rates and compared this to other mediums e.g. TV, radio, DM etc..

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